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Marketing and Retail Pharmacy
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$51.99
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Product Details
Author:
Colin Gilligan, Robin Lowe, Peter Cattee
Format:
Paperback
Pages:
174
Publisher:
Taylor & Francis (July 1, 1996)
Language:
English
ISBN-13:
9781857752021
ISBN-10:
1857752023
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260409052339044-20260409.xml
Folder:
TAYLORFRANCIS
List Price:
$51.99
Case Pack:
1
As low as:
$49.39
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Imprint:
Routledge
Country of Origin:
United States
Overview
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
