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Marketing and Finance (Creating Shareholder Value)
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$55.00
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Product Details
Author:
Malcolm McDonald, Brian D. Smith, Keith Ward
Format:
Paperback
Pages:
288
Publisher:
Wiley (September 30, 2013)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781119953388
Weight:
20oz
Dimensions:
7.45" x 9.7" x 0.65"
File:
Wiley-wileyUS_2_1_20260615-20260615.xml
Folder:
Wiley
List Price:
$55.00
Country of Origin:
United Kingdom
Case Pack:
24
As low as:
$52.25
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley
Overview
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
