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Marketing and Feminism (Current issues and research)
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$87.99
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Product Details
Author:
Miriam Catterall, Pauline Maclaran, Lorna Stevens
Format:
Paperback
Pages:
296
Publisher:
Taylor & Francis (July 20, 2000)
Language:
English
ISBN-13:
9780415219730
ISBN-10:
0415219736
Weight:
19.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Series:
Routledge Interpretive Marketing Research
Case Pack:
24
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption
* women and marketing in Socialist economies
* women and advertising
* ecofeminism and marketing
* gender, marketing and cultural diversity
* marketing, sex and sexuality.
Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
