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Marketing (Critical Perspectives on Business and Management)
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$1,850.00
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Product Details
Author:
Michael Baker
Format:
Hardcover
Pages:
3080
Publisher:
Taylor & Francis (February 15, 2001)
Imprint:
Routledge
Audience:
College/higher education
ISBN-13:
9780415213967
ISBN-10:
0415213967
Weight:
206.75oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260917043054953-20260917.xml
Folder:
TAYLORFRANCIS
List Price:
$1850.00
Country of Origin:
United States
Pub Discount:
30
Series:
Critical Perspectives on Business and Management
Case Pack:
1
As low as:
$1,757.50
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The most comprehensive reference work of its kind, this set gathers together the seminal contributions to the development of marketing, combining the best of American and European literature on the topic over a period of over 70 years.
