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Marketer's Toolkit (The 10 Strategies You Need To Succeed)

List Price: $24.95
SKU:
9781591397625
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  • Product Details

    Author:
    Harvard Business Review
    Format:
    Paperback
    Pages:
    229
    Publisher:
    Harvard Business Review Press (February 1, 2006)
    Language:
    English
    ISBN-13:
    9781591397625
    ISBN-10:
    1591397626
    Weight:
    14.4oz
    Dimensions:
    6.1" x 9.3"
    Case Pack:
    28
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260514163224-20260514.xml
    Folder:
    TWO RIVERS
    As low as:
    $21.46
    List Price:
    $24.95
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Pub Discount:
    60
    Imprint:
    Harvard Business Review Press
    Audience:
    General/trade
    Country of Origin:
    United States
    Series:
    Harvard Business Essentials
  • Overview

    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits.

    The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.