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Mapping the Media-Marketing Ecology
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$89.99
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Product Details
Author:
Jonathan Hardy, Iain MacRury, Patricia Núñez Gómez
Format:
Hardcover
Pages:
194
Publisher:
Taylor & Francis,University of the Arts London (July 24, 2026)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781041143758
Weight:
18.375oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260825154147485-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$89.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Critical Advertising Studies
As low as:
$85.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.
