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Managing Your Business (A Practical Guide)
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$89.99
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Product Details
Author:
Irenee Dondjio, Robert Haafst
Format:
Paperback
Pages:
290
Publisher:
Taylor & Francis (April 17, 2018)
Language:
English
ISBN-13:
9789001878849
Weight:
19.875oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260326053103677-20260326.xml
Folder:
TAYLORFRANCIS
List Price:
$89.99
Series:
Routledge-Noordhoff International Editions
Case Pack:
10
As low as:
$85.49
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
