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Managing Markets and Customers (Revised Edition)

List Price: $70.99
SKU:
9780080557397
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25 unit(s)
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  • Product Details

    Author:
    Elearn
    Format:
    Paperback
    Pages:
    132
    Publisher:
    Taylor & Francis (January 9, 2009)
    Language:
    English
    ISBN-13:
    9780080557397
    Weight:
    8.5oz
    Dimensions:
    8.25" x 11.6875"
    File:
    TAYLORFRANCIS-TayFran_260403050946149-20260403.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $70.99
    Series:
    Management Extra
    Case Pack:
    24
    As low as:
    $67.44
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

    Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.