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Managing Intellectual Property (Innovation 01.10)
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$22.00
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Product Details
Author:
Chris Fitzsimmons
Format:
Paperback
Pages:
118
Publisher:
Wiley (April 10, 2002)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841123134
Weight:
4oz
Dimensions:
4.9" x 6.87" x 0.4"
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$22.00
Country of Origin:
United Kingdom
Series:
Express Exec
Case Pack:
115
As low as:
$20.90
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone
Overview
Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value
Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
