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Management of Marketing - 9780750661034
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Product Details
Author:
Paul Reynolds, Geoff Lancaster
Format:
Paperback
Pages:
422
Publisher:
Taylor & Francis (June 2, 2005)
Language:
English
ISBN-13:
9780750661034
ISBN-10:
0750661038
Weight:
27.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260626045209596-20260626.xml
Folder:
TAYLORFRANCIS
List Price:
$57.99
Case Pack:
16
As low as:
$55.09
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.
Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
