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Management and Marketing of Services
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$70.99
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Product Details
Author:
Peter Mudie
Format:
Paperback
Pages:
320
Publisher:
Taylor & Francis (June 30, 1999)
Language:
English
ISBN-13:
9780750635943
ISBN-10:
0750635940
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260412045134893-20260412.xml
Folder:
TAYLORFRANCIS
List Price:
$70.99
Case Pack:
55
As low as:
$67.44
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Weight:
20.875oz
Overview
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
