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Making Strategy Happen (Transforming Plans into Reality)
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$44.00
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Product Details
Author:
Arnold S. Judson
Format:
Paperback
Pages:
304
Publisher:
Wiley (December 16, 1996)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781557867216
Weight:
16oz
Dimensions:
6.02" x 9" x 0.62"
File:
Wiley-wileyUS_2_1_20260715-20260715.xml
Folder:
Wiley
List Price:
$44.00
Country of Origin:
United Kingdom
Case Pack:
99
As low as:
$41.80
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley
Overview
Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization.
The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.
