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Making Business Child's Play (How to Build a Winning Brand)
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$31.99
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Product Details
Author:
Joanna Jensen
Format:
Hardcover
Pages:
256
Publisher:
Kogan Page (September 30, 2025)
Imprint:
Kogan Page
Language:
English
Audience:
College/higher education
ISBN-13:
9781398624573
ISBN-10:
1398624578
Weight:
15.68oz
Dimensions:
6.14" x 9.21"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260423165242-20260423.xml
Folder:
TWO RIVERS
List Price:
$31.99
Case Pack:
20
As low as:
$24.63
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
A behind-the-scenes look at how a simple idea born from a real need grew into a brand that transformed a category.
From having a viable idea to taking on an established market with a scalable, purpose-led brand, Making Business Child's Play reveals what it takes to be a successful challenger in Fast Moving Consumer Goods (FMCG).
Told with warmth, clarity and real-world examples, Joanna Jensen shares the journey, decision-making process, setbacks and turning points that defined the early years of Childs Farm, the UK's leading baby & child personal care brand.
If you have a great business idea but feel daunted by the idea of bringing it to life, this book will show you what's possible and how to get there.
