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Magnetic Service (Secrets for Creating Passionately Devoted Customers)
List Price:
$18.95
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Product Details
Author:
Chip R. Bell, Bilijack R. Bell
Format:
Paperback
Pages:
192
Publisher:
Berrett-Koehler Publishers (January 8, 2006)
Imprint:
Berrett-Koehler Publishers
Language:
English
Audience:
General/trade
ISBN-13:
9781576753750
ISBN-10:
1576753751
Weight:
8.25oz
Dimensions:
5.5" x 8.25" x 0.49"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260705T120856_156890292-20260705.xml
Folder:
RandomHouse
List Price:
$18.95
Country of Origin:
United States
Pub Discount:
65
Case Pack:
34
As low as:
$14.59
Publisher Identifier:
P-RH
Discount Code:
A
QuickShip:
Yes
Overview
The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of ""magnetic service"" that turns casual customers into loyal and enduring fans. The book unlocks the seven secrets of this phenomenon, from ""Focus on Customer Hopes, Not Just Needs"" to ""Add 'Charisma' to the Mix"" to ""Empower Customers Through Comfort.""
