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Madhappy (California Optimism)
List Price:
$65.00
| Expected release date is Mar 9th 2027 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Sarah Andelman, Playlab, Kiko Mizuhara
Format:
Hardcover
Pages:
304
Publisher:
Rizzoli (March 9, 2027)
Imprint:
Rizzoli
Release Date:
March 9, 2027
Language:
English
Audience:
General/trade
ISBN-13:
9780847878079
ISBN-10:
0847878074
Weight:
20oz
Dimensions:
9.8" x 11"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20261004T130921_158010587-20261004.xml
Folder:
RandomHouse
List Price:
$65.00
Country of Origin:
Singapore
Pub Discount:
60
Case Pack:
12
As low as:
$50.05
Publisher Identifier:
P-RH
Discount Code:
B
QuickShip:
Yes
Overview
Embracing an optimistic ideology and approach to mental health, this sublime book brings together a decade of stories, imagery, and community of Madhappy.
In 2017 three best friends had an idea. Inspired by mental health struggles experienced by their friends and family, they wanted to create easy, wearable hoodies branded with uplifting messaging. They banded together and printed a run of hoodies with the phrases “Optimism” and “Log Off”. The hoodies were a hit, and Madhappy was born.
Madhappy now boasts multiple locations in LA, New York, and Tokyo with its cafe outpost, Pantry, tucked inside each store. A key to their success is their approach to storytelling and image making: elevated, sublime, and curious. Viral campaigns with stars including Gigi Hadid, 070 Shake, Lila Moss and collaborations with MARNI, Puma, Gap, Hello Kitty, and more.
This book gathers the best of Madhappy's carefully curated universe. Divided into five chapters that highlight the pillars of the brand: optimism, community, collaboration, experience, and influence. An introduction by Sarah Andelman, an early adopter of the brand, and an interview with architecture and design firm Playlab, Inc. shed light on the significance of Madhappy and its mission. Both inspiring and considered, this volume is perfect for fans of mindful, laid-back style.
In 2017 three best friends had an idea. Inspired by mental health struggles experienced by their friends and family, they wanted to create easy, wearable hoodies branded with uplifting messaging. They banded together and printed a run of hoodies with the phrases “Optimism” and “Log Off”. The hoodies were a hit, and Madhappy was born.
Madhappy now boasts multiple locations in LA, New York, and Tokyo with its cafe outpost, Pantry, tucked inside each store. A key to their success is their approach to storytelling and image making: elevated, sublime, and curious. Viral campaigns with stars including Gigi Hadid, 070 Shake, Lila Moss and collaborations with MARNI, Puma, Gap, Hello Kitty, and more.
This book gathers the best of Madhappy's carefully curated universe. Divided into five chapters that highlight the pillars of the brand: optimism, community, collaboration, experience, and influence. An introduction by Sarah Andelman, an early adopter of the brand, and an interview with architecture and design firm Playlab, Inc. shed light on the significance of Madhappy and its mission. Both inspiring and considered, this volume is perfect for fans of mindful, laid-back style.
