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Made in Italy Industries (Managerial Issues and Best Practices)
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Product Details
Author:
Luana Carcano, Gabriella Lojacono
Format:
Paperback
Pages:
212
Publisher:
EGEA Spa - Bocconi University Press (July 1, 2018)
Language:
English
ISBN-13:
9788885486546
ISBN-10:
8885486541
Weight:
11.04oz
Dimensions:
6" x 9.25" x 0.5"
Case Pack:
48
File:
Eloquence-IPG_07022026_P10280930_onix30_Complete-20260702.xml
Folder:
Eloquence
List Price:
$34.95
As low as:
$33.20
Publisher Identifier:
P-IPG
Discount Code:
H
Audience:
Professional and scholarly
Pub Discount:
32
Imprint:
EGEA Spa - Bocconi University Press
Overview
This book describes why the Made in Italy brand has such a strong relevance for Italy competitiveness and analyzes the key managerial issues for Made in Italy companies. The aim is to give a comprehensive vision of the peculiarity of management and strategy in companies that can be classified as Made in Italy—organizations that are challenged by ownership, size, and key strategic decisions issues influenced by the associated global image. The book focuses on the common challenges among key players in the key industries—food, cosmetics, eyewear and mechanics, and fashion—at the basis of the Italian economy. The authors consider both B2B and B2C business models to better appreciate the variety and the strength of Italian companies.








