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Loyalty Myths (Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work)
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$24.95
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Product Details
Author:
Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
Format:
Hardcover
Pages:
272
Publisher:
Wiley (September 15, 2005)
Language:
English
Audience:
General/trade
ISBN-13:
9780471743156
Weight:
16oz
Case Pack:
32
File:
Wiley-wileyUS_2_1_20260715-20260715.xml
Folder:
Wiley
List Price:
$24.95
As low as:
$23.70
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.25" x 9.3" x 1"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
