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Logo, revised edition
List Price:
$42.00
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Product Details
Author:
Michael Evamy
Format:
Hardcover
Pages:
432
Publisher:
Laurence King Publishing (February 16, 2021)
Language:
English
ISBN-13:
9781786275813
ISBN-10:
1786275813
Weight:
48.64oz
Dimensions:
8.05" x 10" x 1.55"
Case Pack:
10
File:
hbgusa-hbgusa_Chronicle_onix30_P10036776_05022026_Complete-20260502.xml
Folder:
hbgusa
List Price:
$42.00
As low as:
$32.34
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Audience:
Professional and scholarly
Country of Origin:
China
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." – Michael Evamy
This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut, Pentagram
This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.
The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.
This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.
The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut, Pentagram
