Listen, Adapt, Surprise

Listen, Adapt, Surprise is a book for every one who wants to achieve his dreams and has the spirit of an entrepreneur. Patrick Esquerre came to America, as an "extra virgin" knowing nothing about food, and started the award winning La Madeleine Bakery and Cafe, growing it from nothing to a 9 digit business. Everything in our personal and professional lives happen for and because of PEOPLE. Patrick discovered that if 1- We listen religiously to others, being very attentive to who they are, like and don't like 2- We are very flexible, adapting to their wish and desires and not asking them to adapt to us, and 3- We create well targeted surprises being imaginative and creative and going beyond expectation, we create "positive addictions" and we win others who in return will help us achieve our dreams. Listen-Adapt-Surprise is a great recipe to win our customers, guests, associates, all our stakeholders. This is a book that offers proof that you can do anything your heart desires, give first and you will get it back in great multiples. This is true in all aspects of life and business.