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Light Strategies For Innovation
List Price:
$24.95
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Product Details
Author:
William I Zangwill
Format:
Paperback
Pages:
380
Publisher:
Free Press (October 1, 1998)
Language:
English
ISBN-13:
9780684863979
ISBN-10:
0684863979
Weight:
16.21oz
Dimensions:
6" x 9" x 0.9"
Case Pack:
16
File:
Eloquence-SimonSchuster_09032026_P10573212_onix30_Complete-20260903.xml
As low as:
$19.21
Folder:
Eloquence
List Price:
$24.95
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Free Press
Overview
Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.
