- Home
- Self-Help
- Creativity
- Life Finds a Way (What Evolution Teaches Us About Creativity)
Life Finds a Way (What Evolution Teaches Us About Creativity)
List Price:
$30.00
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Andreas Wagner
Format:
Hardcover
Pages:
320
Publisher:
Basic Books (June 11, 2019)
Language:
English
ISBN-13:
9781541645332
ISBN-10:
1541645332
Case Pack:
20
File:
hbgusa-hbgusa_onix30_P9783880_03022026-20260302.xml
Folder:
hbgusa
List Price:
$30.00
As low as:
$23.10
Publisher Identifier:
P-HACH
Discount Code:
A
Weight:
18.4oz
Dimensions:
6.35" x 9.55" x 1.3"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Basic Books
Overview
How the principles of biological innovation can help us overcome creative challenges in art, business, and science
In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection--instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's forty-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing. By understanding these principles, we can also better realize our own creative potential to find new solutions to adversity.
Ultimately, Life Finds a Way offers a new framework for the nature of creativity, enabling us to better adapt, grow, and change in art, business, or science--that is, in life.








