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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (The Obesity Challenge)

List Price: $62.99
SKU:
9780765627186
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  • Product Details

    Author:
    Rajeev Batra, Victor J. Strecher, Punam Anand Keller
    Format:
    Paperback
    Pages:
    406
    Publisher:
    Taylor & Francis (April 15, 2011)
    Language:
    English
    ISBN-13:
    9780765627186
    Weight:
    24.875oz
    Dimensions:
    6" x 9"
    File:
    TAYLORFRANCIS-TayFran_260131054743952-20260131.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $62.99
    Case Pack:
    55
    As low as:
    $59.84
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Pub Discount:
    30
    Country of Origin:
    United States
    Imprint:
    Routledge
  • Overview

    This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.