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Last Battle of Saraighat
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Product Details
Author:
Rajat Sethi
Format:
Hardcover
Pages:
256
Publisher:
Penguin Random House India Pvt. Ltd (November 22, 2017)
Language:
English
ISBN-13:
9780670090273
ISBN-10:
0670090271
Dimensions:
5.5" x 8.75" x 1"
File:
Eloquence-IPG_07022026_P10280930_onix30_Complete-20260702.xml
Folder:
Eloquence
List Price:
$19.95
As low as:
$17.16
Publisher Identifier:
P-IPG
Discount Code:
C
Audience:
General/trade
Pub Discount:
60
Imprint:
India Viking
Weight:
13.44oz
Overview
The first-ever account of the BJP's landslide victory in the 2016 Assam legislative assembly elections, the battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party's rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the north-east. In this book, Rajat Sethi and Shubhrastha, political campaigners for the BJP in the north-east of India, take you behind the scenes of the high-octane electoral drama. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the local people so strongly. The Last Battle of Saraighat looks at Assam as a case study to explain the rise of the BJP in the north-east and throws light on the key political issues of the region.
