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KFC in China (Secret Recipe for Success)
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$24.95
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Product Details
Author:
Warren Liu
Format:
Paperback
Pages:
200
Publisher:
Wiley (September 26, 2008)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780470823842
Weight:
10.88oz
Dimensions:
6.1" x 9" x 0.7"
File:
Wiley-wileyUS_2_1_20260715-20260715.xml
Folder:
Wiley
List Price:
$24.95
Country of Origin:
Singapore
Case Pack:
20
As low as:
$23.70
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Wiley
Overview
Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009
This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
