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- Kellogg on Advertising and Media (The Kellogg School of Management)
Kellogg on Advertising and Media (The Kellogg School of Management)
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$29.95
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Product Details
Author:
Bobby J. Calder, Philip Kotler
Format:
Hardcover
Pages:
304
Publisher:
Wiley (April 25, 2008)
Language:
English
Audience:
General/trade
ISBN-13:
9780470119860
Weight:
17.44oz
Case Pack:
24
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$29.95
As low as:
$28.45
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.3" x 1.05"
Pub Discount:
50
Imprint:
Wiley
Country of Origin:
United States
Overview
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
