John Clare's Guide to Media Handling
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$47.99
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Product Details
Author:
John Clare
Format:
Paperback
Pages:
160
Publisher:
Taylor & Francis (November 4, 2019)
Language:
English
ISBN-13:
9781138726017
Weight:
10.625oz
Dimensions:
6.5625" x 9.625"
File:
TAYLORFRANCIS-TayFran_260131054736951-20260131.xml
Folder:
TAYLORFRANCIS
List Price:
$47.99
Country of Origin:
United States
Series:
Routledge Revivals
As low as:
$45.59
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Imprint:
Routledge
Case Pack:
1
Overview
This title was first published in 2003. The media is an important influence on how a company or organization is perceived. This is an insider's guide to media handling, showing readers what needs to be done to achieve media success and offering them the tools to do it. John Clare is a former ITN and "Daily Mail" journalist who is now a media and crisis consultant, and here he shares his experience. He offers an in-depth examination of the different media sectors - TV, radio and print - and how to make your stories relevant to them. There is a detailed explanation of how a newsroom works, based on different desks and deadlines and how to take advantage of these.
