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Introduction to e-Business

List Price: $87.99
SKU:
9780750667319
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  • Product Details

    Author:
    Colin Combe
    Format:
    Paperback
    Pages:
    448
    Publisher:
    Taylor & Francis (February 17, 2006)
    Language:
    English
    ISBN-13:
    9780750667319
    ISBN-10:
    0750667311
    Weight:
    29.375oz
    Dimensions:
    7.4375" x 9.6875"
    File:
    TAYLORFRANCIS-TayFran_260411045344499-20260411.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $87.99
    Case Pack:
    12
    As low as:
    $83.59
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
    Audience:
    College/higher education
  • Overview

    An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

    This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form