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International Retail Marketing
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$76.99
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Product Details
Author:
Christopher Moore, Margaret Bruce, Grete Birtwistle
Format:
Paperback
Pages:
280
Publisher:
Taylor & Francis (June 26, 2004)
Language:
English
ISBN-13:
9780750657488
ISBN-10:
0750657480
Weight:
18.375oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260710050308415-20260710.xml
Folder:
TAYLORFRANCIS
List Price:
$76.99
Case Pack:
55
As low as:
$73.14
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
