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International Marketing
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$79.00
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Product Details
Author:
Ogenyi Omar
Format:
Paperback
Pages:
400
Publisher:
Palgrave Macmillan (December 15, 2008)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781403900685
ISBN-10:
140390068X
Weight:
36.4oz
Dimensions:
7.49" x 9.77" x 1.145"
Case Pack:
10
File:
CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
Folder:
CHILDSPLAY
As low as:
$60.83
Publisher Identifier:
P-CHILDSPLAY
Discount Code:
A
Pub Discount:
65
Overview
This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. International Marketing extends the range and depth of existing materials studied by undergraduate students by introducing specific chapters on Internet Marketing and International Retailing. In addition to this, it includes an extensive range of examples, mini cases, seminar case studies and discussion questions. International Marketing provides the most modern, relevant and complete introduction to this subject and successfully fills a gap in the market.
