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International Cases in Tourism Management - 9780750655149
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Product Details
Author:
Susan Horner, John Swarbrooke
Format:
Paperback
Pages:
410
Publisher:
Taylor & Francis (December 9, 2003)
Language:
English
ISBN-13:
9780750655149
ISBN-10:
0750655143
Weight:
26.625oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260520050404037-20260520.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Case Pack:
50
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.








