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International Cases in Tourism Management - 9780750655149

List Price: $72.99
SKU:
9780750655149
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  • Product Details

    Author:
    Susan Horner, John Swarbrooke
    Format:
    Paperback
    Pages:
    410
    Publisher:
    Taylor & Francis (December 9, 2003)
    Language:
    English
    ISBN-13:
    9780750655149
    ISBN-10:
    0750655143
    Weight:
    26.625oz
    Dimensions:
    7.4375" x 9.6875"
    File:
    TAYLORFRANCIS-TayFran_260520050404037-20260520.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $72.99
    Case Pack:
    50
    As low as:
    $69.34
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    International Cases in Tourism Management includes:

    * Profiles of individual companies
    * Case studies on destination management and marketing
    * Material on different management functions in tourism, such as marketing and human resource management
    * Case studies of particular types of tourism, such as ecotourism and cultural tourism

    The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.