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Internal Marketing: Directions for Management
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Product Details
Author:
Barbara Lewis, Richard Varey
Format:
Paperback
Pages:
330
Publisher:
Taylor & Francis (August 24, 2000)
Language:
English
ISBN-13:
9780415213189
ISBN-10:
0415213185
Weight:
21.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260728044212134-20260728.xml
Folder:
TAYLORFRANCIS
List Price:
$91.99
Case Pack:
20
As low as:
$87.39
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
