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Integrated Marketing Communications for Sustainable Prosperity (Theory and Practice)
List Price:
$59.99
| Expected release date is Nov 26th 2026 |
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Product Details
Author:
Anna K. Zarkada
Format:
Paperback
Pages:
406
Publisher:
Taylor & Francis (November 26, 2026)
Imprint:
Routledge
Release Date:
November 26, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781041158158
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260709043308642-20260709.xml
Folder:
TAYLORFRANCIS
List Price:
$59.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$56.99
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.
