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Integrated Business To Business Marketing (The Complete Blueprint)
List Price:
$20.95
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Product Details
Author:
Philip Allott
Format:
Paperback
Pages:
240
Publisher:
Business Books (April 1, 2022)
Language:
English
ISBN-13:
9781789047790
ISBN-10:
178904779X
Dimensions:
5.53" x 8.58" x 0.52"
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
Folder:
Eloquence
List Price:
$20.95
As low as:
$18.02
Publisher Identifier:
P-SS
Discount Code:
C
Weight:
10.08oz
Case Pack:
30
Audience:
General/trade
Pub Discount:
65
Imprint:
Business Books
Overview
In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the success of any firm. Understanding what needs to be done to get good results, without spending a king’s ransom or burning the midnight oil to generate those sales, is at the very heart of what Integrated Business to Business Marketing is about. Whether you run an established enterprise or business start-up, Philip Allott will provide you with a blueprint for success.
