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Inspiring Innovation (75 marketing tales to help you find the next big thing)
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$19.95
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Product Details
Author:
Giles Lury
Format:
Paperback
Pages:
256
Publisher:
LID Publishing (March 21, 2019)
Imprint:
LID Publishing
Language:
English
Audience:
General/trade
ISBN-13:
9781912555055
ISBN-10:
1912555050
Weight:
9.76oz
Dimensions:
5.08" x 7.8" x 0.7"
File:
Eloquence-IPG_10102026_P10739029_onix30-20261010.xml
Folder:
Eloquence
List Price:
$19.95
Pub Discount:
60
Case Pack:
24
As low as:
$17.16
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance and provides original tips and techniques to help you in your search for the next big thing.
