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Inside the Tornado (Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets)
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$18.99
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Product Details
Author:
Geoffrey A. Moore
Format:
Paperback
Pages:
272
Publisher:
HarperCollins (December 14, 2004)
Imprint:
Harper Business
Language:
English
Audience:
General/trade
ISBN-13:
9780060745813
ISBN-10:
0060745819
Weight:
8.88oz
Dimensions:
5.31" x 8" x 0.61"
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20260411055334-20260411.xml
Folder:
hc
List Price:
$18.99
Country of Origin:
United States
Pub Discount:
65
Case Pack:
68
As low as:
$14.62
Publisher Identifier:
P-HC
Discount Code:
A
Overview
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.
Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
