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- Inside Consumption (Consumer Motives, Goals, and Desires) - 9780415341943
Inside Consumption (Consumer Motives, Goals, and Desires) - 9780415341943
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Product Details
Author:
S. Ratneshwar, David Glen Mick
Format:
Paperback
Pages:
378
Publisher:
Taylor & Francis (August 11, 2005)
Language:
English
ISBN-13:
9780415341943
ISBN-10:
0415341949
Weight:
20oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260127073740958-20260127.xml
Folder:
TAYLORFRANCIS
List Price:
$79.99
Case Pack:
20
As low as:
$75.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.
This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.