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Influencia y persuasión. Serie Inteligencia Emocional HBR (Influence and Persuasion Spanish Edition)

List Price: $11.95
SKU:
9788494949319
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  • Product Details

    Author:
    Harvard Business Review, Genís Monrabà Bueno
    Format:
    Paperback
    Publisher:
    Editorial Reverté (February 11, 2019)
    Language:
    Spanish
    ISBN-13:
    9788494949319
    ISBN-10:
    8494949314
    Weight:
    5.6oz
    Dimensions:
    4.92" x 7.09" x 1.1"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20251030163249-20251031.xml
    Folder:
    TWO RIVERS
    List Price:
    $11.95
    As low as:
    $10.28
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Case Pack:
    40
    Audience:
    General/trade
    Series:
    Serie Inteligencia Emocional
    Pub Discount:
    60
    Imprint:
    Reverté Management International
    Country of Origin:
    Spain
  • Overview

    Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás.

    Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.