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Industry and Firm Studies
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$87.99
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Product Details
Author:
Victor J. Tremblay, Carol Horton Tremblay
Format:
Paperback
Pages:
386
Publisher:
Taylor & Francis (February 15, 2007)
Language:
English
ISBN-13:
9780765617248
Weight:
25.125oz
Dimensions:
7.4375" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260205053848200-20260205.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Case Pack:
18
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
