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Industrial Collaboration with Japan - 9780415845052
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Product Details
Author:
Louis Turner
Format:
Paperback
Pages:
144
Publisher:
Taylor & Francis (February 15, 2013)
Language:
English
Audience:
General/trade
ISBN-13:
9780415845052
Weight:
9.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260129055106049-20260129.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Series:
Routledge Library Editions: Japan
Case Pack:
60
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Country of Origin:
United States
Imprint:
Routledge
Overview
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
