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Improving Tourism and Hospitality Services
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$85.50
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Product Details
Author:
Eric Laws
Format:
Paperback
Pages:
224
Publisher:
CAB International (October 1, 2004)
Imprint:
CAB International
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780851999951
ISBN-10:
0851999956
Weight:
19.2oz
Dimensions:
5.83" x 8.27"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125829-20250918.xml
Folder:
TWO RIVERS
List Price:
$85.50
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$65.84
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organisations that have succeeded in providing profitable services with high levels of customer loyalty.
