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Impressive Advertising
List Price:
$34.95
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- 1-Color Imprint: $2.00 ea.
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- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
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Product Details
Author:
Miguel Abellán
Format:
Hardcover
Pages:
144
Publisher:
Monsa Publications (September 1, 2019)
Language:
English
ISBN-13:
9788416500413
ISBN-10:
841650041X
Dimensions:
7.25" x 9.25" x 0.7"
File:
Eloquence-IPG_08042026_P10436102_onix30_Complete-20260804.xml
Folder:
Eloquence
List Price:
$34.95
As low as:
$30.06
Publisher Identifier:
P-IPG
Discount Code:
C
Weight:
24.16oz
Case Pack:
15
Audience:
General/trade
Pub Discount:
60
Imprint:
Monsa Publications
Overview
A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
