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Implementing SAP CRM (The Guide for Business and Technology Managers)
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$189.99
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Product Details
Author:
Vivek Kale
Format:
Hardcover
Pages:
514
Publisher:
CRC Press (December 3, 2014)
Imprint:
Auerbach Publications
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781482231427
Weight:
40.125oz
Dimensions:
7" x 10"
File:
TAYLORFRANCIS-TayFran_261023043402017-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$189.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
14
As low as:
$180.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.
