null
Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Print This Page

Imagery and Text (A Dual Coding Theory of Reading and Writing)

List Price: $70.99
SKU:
9780415898485
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Mark Sadoski, Allan Paivio
    Format:
    Paperback
    Pages:
    168
    Publisher:
    Taylor & Francis (December 18, 2012)
    Language:
    English
    ISBN-13:
    9780415898485
    Weight:
    8.875oz
    Dimensions:
    6" x 9"
    File:
    TAYLORFRANCIS-TayFran_260114060415438-20260114.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $70.99
    Case Pack:
    4
    As low as:
    $67.44
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
    Audience:
    Professional and scholarly
    Country of Origin:
    United States
    Pub Discount:
    30
    Imprint:
    Routledge
  • Overview

    Imagery and Text, Second Edition extends the first edition’s unified theory of cognition in literacy from the perspective of Dual Coding Theory (DCT), one of the most influential and empirically sound theories of cognition ever developed. This theory provides a comprehensive, systematic account of all major aspects of literacy including decoding, comprehension, and response in reading and composing in writing. The Second Edition updates DCT as a scientific theory, a cognitive theory, an embodied theory, and a constructivist theory of literacy. New content includes a detailed account of the decoding process and its integral connection to comprehension, a new program of research on DCT in composing text, a review of neuroscientific support, and increased attention to multimedia literacy, socio-cultural influences, and recent educational applications. More than any other theory, DCT explains how both verbal and nonverbal cognition are woven together through all aspects of literacy. Written in concise chapters with illustrative examples, Imagery and Text is approachable for both students and advanced scholars in the field of literacy.