Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Shipping delays are possible due to current supply chain complications. Inquire before ordering.
Print This Page

IIMA - Business And Intellectual Property

List Price: $14.95
SKU:
9788184001402
Quantity:
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Overview

Business and Intellectual Property reflects on the future of Intellectual Property (IP) in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile, and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores measures (use of patents, copyright, and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. Accessible, clear, and using a wide range of case studies, Business and Intellectual Property gives an excellent overview of a subject that is becoming a key aspect of many businesses today.

The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Anurag K Agarwal
    Format:
    Paperback
    Pages:
    184
    Publisher:
    Penguin Random House India Pvt. Ltd (September 1, 2016)
    Language:
    English
    ISBN-13:
    9788184001402
    ISBN-10:
    8184001401
    Dimensions:
    5" x 8"
    File:
    Eloquence-IPG_01042022_P4813748_onix21_Complete-20220104.xml
    Folder:
    Eloquence
    List Price:
    $14.95
    As low as:
    $12.86
    Publisher Identifier:
    P-IPG
    Discount Code:
    C