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Idiot Brain (What Your Head Is Really Up To) - 9780393354119

List Price: $16.95
SKU:
9780393354119
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  • Product Details

    Author:
    Dean Burnett
    Format:
    Paperback
    Pages:
    336
    Publisher:
    W. W. Norton & Company (July 11, 2017)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780393354119
    ISBN-10:
    0393354113
    Weight:
    9.12oz
    Dimensions:
    5.5" x 8.3" x 0.9"
    Case Pack:
    36
    File:
    -NortonNorton_090526-20260906.xml
    As low as:
    $13.05
    List Price:
    $16.95
    Publisher Identifier:
    P-WWN
    Discount Code:
    B
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    W. W. Norton & Company
  • Overview

    It's happened to all of us at some point. You walk into the kitchen, or flip open your laptop, or stride confidently up to a lectern, filled with purpose—and suddenly haven't the foggiest idea what you’re doing. Welcome to your idiot brain. Yes, it is an absolute marvel in some respects—the seat of our consciousness, the pinnacle (so far) of evolutionary progress, and the engine of all human experience—but your brain is also messy, fallible, and about 50,000 years out-of-date. We cling to superstitions, remember faces but not names, miss things sitting right in front of us, and lie awake at night while our brains replay our greatest fears on an endless loop. Yet all of this, believe it or not, is the sign of a well-meaning brain doing its best to keep you alive and healthy. In Idiot Brain, neuroscientist Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us, while also exposing the many mistakes we've made in our quest to understand how our brains actually work. Expertly researched and entertainingly written, this book is for everyone who has wondered why their brain appears to be sabotaging their life, and what on earth it is really up to.