- Home
- Business & Economics
- General
- Identity as Strategy (How your corporate identity can fuel your success)
Identity as Strategy (How your corporate identity can fuel your success)
List Price:
$28.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Author:
Diemen
Format:
Paperback
Pages:
240
Publisher:
Laurence King Publishing (November 25, 2025)
Imprint:
BIS Publishers
Language:
English
Audience:
General/trade
ISBN-13:
9789063698799
ISBN-10:
9063698798
Weight:
21.44oz
File:
hbgusa-hbgusa_Chronicle_onix30_P9910484_04022026_Complete-20260402.xml
Folder:
hbgusa
List Price:
$28.99
Pub Discount:
65
As low as:
$22.32
Publisher Identifier:
P-CHRONICLE
Discount Code:
B
Dimensions:
6.7" x 9.1"
Case Pack:
20
Overview
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region.
Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
