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Identifying Hollywood's Audiences: Cultural Identity and the Movies

List Price: $39.95
SKU:
9780851707396
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  • Product Details

    Author:
    Melvyn Stokes, Richard Maltby
    Format:
    Paperback
    Publisher:
    British Film Institute (September 26, 1999)
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9780851707396
    ISBN-10:
    0851707394
    Weight:
    11.68oz
    Dimensions:
    5.96" x 8.41" x 0.775"
    Case Pack:
    32
    File:
    CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
    Folder:
    CHILDSPLAY
    As low as:
    $30.76
    Publisher Identifier:
    P-CHILDSPLAY
    Discount Code:
    A
    Pub Discount:
    65
  • Overview

    Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.