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Identifying Hollywood's Audiences: Cultural Identity and the Movies
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Product Details
Author:
Melvyn Stokes, Richard Maltby
Format:
Paperback
Publisher:
British Film Institute (September 26, 1999)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780851707396
ISBN-10:
0851707394
Weight:
11.68oz
Dimensions:
5.96" x 8.41" x 0.775"
Case Pack:
32
File:
CHILDSPLAY-macmillan_us_academic_onix21-2016-0403-20160404a.xml
Folder:
CHILDSPLAY
As low as:
$30.76
Publisher Identifier:
P-CHILDSPLAY
Discount Code:
A
Pub Discount:
65
Overview
Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.








