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IdeaWise (How to Transform Your Ideas into Tomorrow's Innovations)
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Product Details
Author:
Steve Rivkin, Fraser Seitel
Format:
Hardcover
Pages:
240
Publisher:
Wiley (March 8, 2002)
Language:
English
Audience:
General/trade
ISBN-13:
9780471129561
Weight:
16.24oz
Case Pack:
36
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$47.50
As low as:
$45.13
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.26" x 9.27" x 0.87"
Pub Discount:
50
Imprint:
Wiley
Country of Origin:
United States
Overview
An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.
