How to Succeed in Cyberspace
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Product Details
Author:
Colin Haynes
Format:
Paperback
Pages:
224
Publisher:
Taylor & Francis (December 1, 1995)
Language:
English
ISBN-13:
9780851423555
ISBN-10:
0851423558
Weight:
16oz
File:
TAYLORFRANCIS-TayFran_260409051915605-20260409.xml
Folder:
TAYLORFRANCIS
List Price:
$47.99
Case Pack:
1
As low as:
$45.59
Publisher Identifier:
P-CRC
Discount Code:
H
Dimensions:
9.1875" x 9.1875"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.
Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.
Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.
