How to Sell (Recipes for Retail)

This is the definitive guide to becoming the best retailer you can be. Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarized in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment, and people. How To Sell is an authoritative guide to becoming the best retailer you can be.